How it works

We’re often asked how we emulate and properly represent our clients’ company cultures. Our tailored briefing day, with personality & proposition profiling, database development and a remarkably insightful interview with your key staff is just part of it.

By the time we start, you’ll know us and we’ll know you.

We make fewer calls than most of our competitors. We don’t send out thousands of email all at once, hoping to trip over a lead while annoying hundreds. Our team are given enough time to research each call or email properly. They’re an intelligent bunch, so we encourage them to use their brains. You can see some of our team on this page.

For those companies who don’t want our ongoing Business Development offering, we offer Sponge NB: Consult - an audit of your agency and its marketing. We'll look at every part of your agency's business development, providing an often-needed shot of common sense along with decades of agency business development experience.

We'll consider your web site, creds, showreel, sales presence, email copy, and any other area where wins can be influenced.

It's rare that a win comes about in the cold channel solely from a good phone call. Getting the ingredients right is crucial.

Winning business in a ridiculously competitive market isn't just about having a fabulous web site - it's about understanding your prospect and your competitors.

It's not just prospecting - we provide an online facility for you to monitor your website visitors (including where available, company names). We monitor it too, contacting new visitors where it's appropriate.

A new business agency should be focused on business wins, not just “coffee and credentials” meetings. We know the route to those wins. To make it all a little better, we’re easy to get on with too. Call us today to see if you like the sound of us and we’ll go from there.


Get in touch

We’re easy to talk to and not even a bit salesy, so if you’re worried that your agency is too big/small, your plans are too soon/far-off, or just plain worried, call or email now. We’ll ask about your current business development efforts and then talk you through the simplest way to put together a project for you.

Book an appointment ▸


The Sponge NB team



Steve Fair

Steve has over 15 years or experience winning business for agencies large and small. He enjoys the strategic elements of our work, looking for smart opportunities to take a client into a new sector, or find more in an existing target industry. Having worked on campaigns for huge agencies (including Isobar, McCann Erickson and Euro RSCG) and tiny ones, Steve’s understanding of an agency’s business development needs is top notch. Having owned Sponge NB for 15 years, Steve says that day-to-day involvement in ongoing business development campaigns remains his favourite part of the job



Business Development strategy
- mainly b2b, with 7 years’ experience in b2c.
Pitch training
- phone/f2f, group/one-on-one.
- business development, organisational (sales)


• Playing drums.
• Careering down hills (mountain biking & skiing).
• Dad to two young children.


• Genesis/Glengarry Glen Ross/West Wing/steak



Head of client marketing

Matt Broughton

Matt casts a critical eye over your agency’s credentials from the viewpoint of a decision-maker who has seen it all. Among other roles, he was International Head of Communications for Atari and dealt with agency relationships all the time.

Now a professional magazine editor and copywriter, Matt helps our clients create and maintain a compelling marketing message, whether it’s web copy, credentials or pitch presentations.

Our projects cover more than just picking up the phone to prospects. Contact us today to find out how we can help.



Business Development consultancy
- responsible for agency relationships at global companies.
- b2c and b2b creative/technical writing skills.
Pitch troubleshooting
- marketing experience + TV presenting experience.


• Bassist and singer with party band Mushroom Clown
• Bee-keeper
• Poker player


• Mushroom Clown/Captain America: Winter Soldier/Rick ‘n’ Morty/Cafe lunch



The rest…

Isabel got her start working under Hugo Walters, Esq., director of the ABC Fashion Institute. She specializes in all things related to fashion law, whether that’s securing a trademark for a logo design or helping clients work through federal textile laws. Before joining Harris Ingram, she was an associate at fine arts practice Veronica Chin, PLLC. Isabel also represents fine artists, galleries, appraisers, and more on art litigation matters.



Juris Doctor, 2002

B.A., Art History, 1999

Activities & Affiliations

• ABCD Bar Association, Member

Bar Admissions

• New York, California