Tenacity, wit and intelligence

We’re often asked how we emulate and properly represent our clients’ company cultures. Our tailored briefing day, with personality & proposition profiling, database development and a remarkably insightful interview with your key staff is just part of it.

By the time we start, you’ll know us and we’ll know you.

We make fewer calls than most of our competitors. Our team are given enough time to research each call properly. They still make a significant number of calls. They’re an intelligent bunch, so we encourage them to use their brains.

Our service is designed to emulate and then improve on a first-class in-house new business effort.

Sponge NB's Leanne Day

Sponge NB: Consult

For those companies who don’t want our ongoing Business Development offering, we offer Sponge NB: Consult - an audit of your agency and its marketing. We'll look at every part of your agency's business development, providing an often-needed shot of common sense along with decades of agency business development experience.

We'll consider your web site, creds, showreel, sales presence, email copy, and any other area where wins can be influenced.

It's rare that a win comes about in the cold channel solely from a good phone call. Getting the ingredients right is crucial.

Winning business in a ridiculously competitive market isn't just about having a fabulous web site - it's about understanding your prospect and your competitors.

It's not just prospecting - we provide an online facility for you to monitor your website visitors (including where available, company names). We monitor it too, contacting new visitors where it's appropriate.

A new business agency should be focused on business wins, not just “coffee and credentials” meetings. We know the route to those wins. To make it all a little better, we’re easy to get on with too. Call us today to see if you like the sound of us and we’ll go from there.

Click here to find out more about Sponge NB: Consult