Steve and I were recently asked to guest present on an Agency Hackers’ video training session (check them out - there are some incredible agencies in their community), talking to agency owners about smart ways to improve their own business development. As lovely as it is to be asked to do such things, the part I actually enjoy the most is the Q&A session at the end.
Apart from it being a nice opportunity to interact with the many many faces floating on the screen, it’s also always interesting for us to hear which part of ‘new biz’ trips them up the most.
The kinds of questions we got asked on this occasion included:
How big should my database be?
How should I approach our ‘dream clients’?
What email platform should I use?
As you might imagine, we had a lovely time addressing all of these questions (no, I’m not giving you the answers ‘for free’ here – you’ll have to give us a buzz for those gems) but more important/interesting is that you get to see how – with just a simple prod in the right direction – the weight lifts from some seriously-intelligent people who just happen to not know where to begin when it comes to business development.
So… you’re not alone! If you know you should be doing some/more/better business development but don’t even know how to get beyond a napkin with a few prospects scribbled down, fear not; lots of other smart people are in exactly the same boat.
It took the SpongeNB collective many years to feel confident enough to host such a video session, so there’s no way you’re going to get everything right in your first few attempts to reach out into the (never-forgiving) cold channel.
And before you ask, no, I don’t have a copy of the video to share (but I do have a VHS of Robocop if that’s any use).