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Book now ☆
90 minute sessions
Book a 90-minute session with Steve Fair. Unlock guidance and consultancy covering your agency’s growth ambitions. Steve will arrive prepped and ready to improve your positioning, sales collateral, business development messaging/methods, case studies, landing pages, and a huge range of other things. There’s no minimum number of sessions. Click “Book Now”, then go to checkout to reserve your session. Price includes VAT.
What you get.
Positioning
The third part of STP (Segmentation, Targeting, Positioning). Almost everybody treats it as a standalone thing. They create one positioning piece. Positioning is about understanding your target segments, then making your offering relevant and compelling for each. We can get this done with you.
Collateral
Your website, creds, pitch decks and showreels should all be prospect-focused. We’ll work with you to build a prospecting asset library. Imagine getting an info request and being able to respond fast with something relevant that you feel good about sending.
Messaging
Length of copy, what you say, timing, intervals. All things we know about. We’ll make your messaging juicier, with a longer tail. We’ll help you stay with your outbound activity.
Selling
Selling without being salesy. Removing the adversarial nature of f2f/phone conversations. Writing email copy that moves the conversation forward without reading like a sales leaflet.
Targeting
Who do you want to speak to? Why? Who else is speaking to them? How are you going to get in touch? When? What’s the plan if they ghost you? Let’s get into it.
Referrals
We have a method that we’ll teach you that will get you more referrals from your clients and ex-clients. It’s fun too. And you don’t need to incentivise your clients. They hate that.
There’s more too, but this text is hanging off the bottom of the page.
What you’ll learn
Who is the session with?
Steve or matt. Maybe Steve AND matt.
Steve has advised agencies on their business development strategy and tactics for YEARS. Matt was client-side for YEARS (formerly International Head of Comms at Atari, and European Marketing Director at Midway Games, among other things).
You get a lot of juice for the squeeze.
Honestly, whether you’re drilling down into our knowledge or getting us working on new ideas, you’ll struggle to find two keener people when it comes to making agencies better at marketing themselves.
So, depending on what you want to make happen, you’ll get one of us. And if it’s something we’re both excited about, you get both of us.
