How we’ll help you grow
Full service business development.
We use the phone (it still works), email and LinkedIn to run cold-channel business development campaigns. Each campaign starts with a thorough and honest discovery session. We use it to properly understand your agency and its people. We audit and develop your business development collateral too - creds, pitch decks, your website; anything that a prospect might see. We build a contact strategy including the provision of fresh prospect lists built for you - not recycled or bought off-the-shelf.
When our business developers make calls or run outreach programmes, they’re not hamstrung by arbitrary KPIs. As a professional new business agency we hire professional people who are focused on finding wins with and for you.
“The guys at Sponge have a great work ethic and an ever-upbeat attitude. They are constantly in contact with new ideas and opportunities and take a massive weight off my shoulders when it comes to reaching out to potential clients. They take all of the hard work out for me, meaning I’m left with intros to new businesses that have legitimate opportunities. They’re an overall great team to work with!”
Email campaigns.
For the smaller, or simply more immediate business development need, our Quickfire email campaigns provide a low-cost, ferociously fast solution. We build a bespoke prospect list, write all the copy and run a three-stage campaign designed to generate leads fast. All the benefits of an experienced new business agency in a package built for smaller agencies or even freelancers.
“I wouldn’t change one element of what they did. From a copy point of view it sounded just ‘like us’ – we didn’t change a single word. Results above average and I’m sure we’ll close some business from it at some point. Highly recommended.”
“Our first campaign with Matt & Steve and - to be honest - I wasn’t sure what to expect. But what these guys achieved was awesome and we’re still getting responses now, over a month since the campaign. Communication was spot on, the campaign was great and I have no doubt we will convert some of the leads generated. First campaign, but certainly not the last!”
Profile Videos.
Video content has become an expected asset, whether rolling on your own site, driving connections on LinkedIn, or generating traffic through social media. If you don’t know where to start, our Profile Videos are a simple solution. We’ll conduct a professional video interview with you, editing the outcome to include key visuals to get your message across, ultimately delivering three versatile videos. Our experience as a business development agency means the resulting videos will form a valuable part of your sales content.
“Great job and thank you for taking the time to do that. Really shows off some great content marketing and production skills”
“Good chaps these people. Don’t mess about. Thoroughly recommended!”
Audit and consultancy.
We can ensure your agency’s positioning is spot on, whether you’re selling in the cold channel, to an incoming lead or to a referral. We consider your overall proposition, your creds, email copy, your databases, pitch decks, website copy and even your face-to-face pitch presentations. We’ll provide competitor analysis and comparison and help you to understand how to apply our findings in your business development efforts. This is a full, root and branch look at your agency.
“I’ve worked with Sponge New Business on a few things now, including consultancy and training. I’ve always found Steve and Matt to be honest, insightful and easy to work with. Most importantly, using the things they taught me, I’ve immediately won business. I’m feeling more confident in my proposition and my ability to convert leads - as well as generate them. Much like my own agency, they’ve regularly gone above and beyond to make sure I’m happy with the service I’m getting. I’d recommend them to anyone looking to get more from their business development endeavours.”
