Sponge NB runs whole new business programmes for agencies.

When your agency isn’t running new business outreach, or it is but it’s rubbish - you need us.


Most agencies are bad at their own marketing. We help them be much, much better at it. We run cold, warm, and referral campaigns, backed up with proper support and guidance. Or we can show your team how to do it brilliantly in-house.

We help Digital, PR, Marketing, Advertising, Comms, Branding, and Media agencies. Also: SEO, Influencer, Social, Inbound, Content, and Video Production agencies. Oh — and Experiential. And Email. And Events, UX, and Customer Marketing too. You get the idea.

We’re easy to talk to, and having done this for 23 years we can help you. If you want to see how we think, there are LOTS of tips and tricks on our LinkedIn feed HERE.

Wins we helped our clients find and win:


What our clients say about us:

If you are a fellow agency and want to save years of iteration refining your sales strategy, I highly recommend working with Steve Fair, or at the least following him on LinkedIn for the free game he regularly puts out.
— Mark Joseph, MD, Vouch Global

Some incredibly useful agency new business advice: