I had to spend a week solidly reviewing agency websites. I noticed lots of things (as you might imagine - I’m diligent that way), but there were a few key ‘things’ that I kept running into (and yes, I’m being kind using the word ‘things’) .
Firstly… BOY do agencies like to talk about themselves!
What I really wanted was to see the work they did and - if possible - find out if it worked, but instead I got to learn LOTS about the agency before any of that nonsense came along to actually sell the agency to me.
I should say that not all of them did this… just lots of them.
If you’re one of the agencies I ran into that opened with examples of work, followed it with results, and then invited me to get in touch - bravo.
If, however, you’re one of the ones who spent page after page telling me about your ‘crew’, your ethos, your 6-step copyrighted methodology (with a DUMB name), your office dog, your love of team-building activities, how Marcus plays the trumpet in his spare time, how the office used to be a factory that manufactured the rubber bits that go on rubber bits in a rubber thing… then PLEASE STOP.
Once I’ve hired you. Once I’ve worked with you. Once I’ve known you for more than five minutes… THEN you can bore me with your holiday photos, but please don’t make this my first impression.
We could have been wonderful together, but there are so many agencies to choose from; I can just click a button and find someone who takes their work as seriously as I do in seconds.
Take a good hard look at your site. If I had just Googled my way to you, what are the first things I see, and what impression do you think that leaves me with?
Yes, I’m grumpy. Yes, I’m impatient. But let’s pretend I’m the worst you’ll ever encounter. Make ME happy with what I see, and you can pretty much guarantee anyone else visiting will feel the same way.
Oh, and there’s more. But let’s save that for next time.