No we’re not. It was just a clever trick to make you look. Sucker.
However, if I’d said “We’re great at New Business” you’d have simply shrugged. And the reason you’d shrug is because OF COURSE we’re going to say that. It seems that ALL agencies do are state the obvious (or at least say something so vanilla that it has no impact).
We review A LOT of agency creds and web sites. Guess what they all do:
1) Bring your brand alive online
2) Deliver on budget, on time
3) Really get under the skin of their customers
4) Have unique industry experience
5) Have a team dog who is “head of wellbeing” (or something similarly shit).
So, what have we learned?
In an attempt to seem interesting, every agency using ANY of the above are just making themselves blend into the walls with the rest of the agencies using exactly the same BS blah blah.
Why are you telling me you deliver on time? Do you think there are any agencies out there putting “sometimes we’re pretty late” on their websites? Or “Often we go over budget - Oopsie!” or “We won’t have the expertise to do that thing you ask us to do”?
We do an exercise with new clients called ‘Expected vs Remarkable’. Do you think customers expect you to be on time? Yes, of course they do. So stop broadcasting it like it’s special. You don’t put “two or three times a day we stop working to go to the toilet”. I expect you to; it’s not remarkable (now wash your hands).
If you’re lucky enough to have someone bother to read your text, make it worth their while. Don’t waste precious seconds with clichés. Instead tell them about a result you achieved or the brief you smashed. Don’t tell them “We park our cars in the spaces BETWEEN the lines”. Of course you do; you’re not children. Stop telling me things I take for granted and start telling me things that make me want to work with you.