I’ve said it before and I’ll say it again – I absolutely love the “Skip intro” button on streaming services like Netflix and Amazon Prime. It's a small but genius feature that saves time and gets straight to the point.
For the creators who’ve spent months crafting a TV show, this might feel like a slap in the face – a blunt recognition that viewers aren’t really interested in their hard work. But, as painful as it may be, it’s also a smart move. It stems from asking the key question: “Why are people here?”
For Netflix viewers, they’re there to watch a show or movie. No one’s watching to find out who wrote the episode of “Lucifer” (and, honestly, who would?). The vast majority of users are there for one thing and one thing only: to be entertained. The rest is secondary.
Now, let’s apply that thinking to your own business, website, or portfolio. Why are visitors on your site? Are they there to read about you? To learn the backstory of your company building? Or to look at an extensive list of services? Probably not. Most likely, they’ve come with a specific goal in mind – they want to know if you can help them achieve it.
Understanding what your audience is truly seeking isn’t hard. Think about it for a moment: what problem are they looking to solve, and can you provide the solution? If you make this the central focus of your website or portfolio, you’re on to something.
The key takeaway here is simple: skip the fluff and get straight to the point. Don’t force your visitors to watch the credits before they can access the “show” they came for. Showcase your results, highlight the work you’ve done, and demonstrate how your expertise will help them achieve their goals.
If you focus on delivering what the audience wants, instead of what you think they need to see to boost your ego, you’ll make a far greater impact. Deliver value, and let your work speak for itself.