Have you ever seen that Rick and Morty episode where phones sit on pizzas, ordering chairs for food, and using tiny humans as communication devices? No? Well, you're missing out—it’s a great one.
It also serves as a perfect metaphor for the multiverse theory—where anything can happen if you just accept the possibility of endless alternatives.
Now, let’s apply this thinking to your business world. Imagine a scenario where your only source of new business is through case studies. No pitches, no networking, no relentless LinkedIn spam, and certainly no trade shows. (I know, you’re probably wondering what you’re going to do with all the money you’ve just saved.)
Now, take a good, hard look at your website and your credentials. How strong are your case studies? Are they showcasing tangible results? Yes, your work should actually achieve something. If your medium is visual, are the images doing justice to the work, or is there more text than visuals? If your case studies rely on words, are there any annoying typos, awkward spaces, or egregiously misused semicolons? And most importantly, if the client was happy with your work, is there a glowing testimonial to back it up?
Because case studies are GOLD.
Let me tell you, anyone hiring an external agency doesn't trust you immediately—and frankly, that's just the way it is. It’s not your fault, but it’s a reality you have to face.
That’s why hyperbole should have no place in your case studies. All I want to know is what you achieved. Start there. Then, break down how you accomplished it so brilliantly. That’s what will matter most to potential clients (aside from, of course, the cost).
So, here’s a little challenge for you: Imagine that every new business opportunity you pursue hinges solely on your case studies. How do you feel about them now? Are you still confident, or is it time for an overhaul?
If you’re not sure, it’s time to step up your case study game. Remember, results speak louder than any sales pitch.