Not the punchiest title ever, but it saves me writing a long blog.
IN A NUTSHELL: Never forget that when you launch you own company’s third ‘new’ rebranded website of the year… or unveil the new version of your logo (that took months but is effectively much the same)… etc etc. NONE of this matters to your customer, so don’t make a fuss about your own housekeeping. ALWAYS make a fuss of them.
Companies get bored and do things to feel like they are moving forward (we had a client who spent a month ‘refining’ an About Us page that almost no one will ever read!) Don’t try to ‘present’ these things to your clients. They mostly just want your best work at your best price in a timely fashion.
Focus on that and you’ll have the resources to rebrand yourself every month while the rest of the world gets on with some proper work.