Good people tend to move about in an industry. Luckily for us we have LinkedIn, which not only lets us know when a ‘connection’ changes jobs but then demands we congratulate them with the idle click of a button. How sincere.
The more important thing to consider is how you should react to any new appointments you’re privy to.
When a new Marketing Director (for example) arrives at a company, they are generally expected to sprinkle glitter over existing problems and solve a few key issues. Here’s your chance to be smart and become a part of the solution.
Congratulate them, certainly, but more importantly do some research and try to ascertain what problems that new hire might be confronted with. If you know that the company in question has recently merged, how might you help in this tumultuous time? If they’ve recently won new business, how might you help nail that new client’s needs. In a nutshell, how do you make the new hire look awesome by being his or her ‘secret sauce’.
Don’t just list your services when you say “well done”; let them know you’ve done your homework and already know what the Post-it notes on their screen say.
If you’re going to stalk, you might as well do it with purpose and style.